Let’s get some myths out of the way. It is a general belief that we get educated in schools and colleges. I run seminars in many different countries and ask my audiences all the time, “Do we really get educated in schools and colleges?” Generally, there is a consensus that some do but most don’t. We receive a lot of information in schools and colleges. Don’t get me wrong.

We do need information to be educated. But we need to know the true meaning of education. Intellectual education influences the head and values based education influences the heart. In fact, education that does not train the heart can be dangerous. If we want to build character in our offices, homes and society, we must achieve a minimum level of moral and ethical literacy. Education that builds fundamental traits of character–such as honesty, compassion, courage, persistence and responsibility–is absolutely essential.

We don’t need more academic education; we need more values education. I would stress that a person who is morally educated will be a lot better equipped to move up in life or succeed than a morally bankrupt person with excellent academic qualifications. Character building and teaching values and ethics come in the formative years because a child is not born with this knowledge.

True success is measured by the feeling of knowing you have done a job well and have achieved your objective. Success is not measured by our position in life but by the obstacles we overcame to get there. Success in life is not determined by how we are doing compared with others, but by how we are doing compared with what we are capable of doing. Successful people compete against themselves. They better their own record and keep improving constantly. Success is not measured by how high we go up in life but by how many times we bounce back when we fall down. It is this bounce back ability that determines success.

Character is the sum total of a person’s values, beliefs and personality. It is reflected in our behavior, in our actions. It needs to be preserved more than the richest jewel in the world. To be a winner takes character. George Washington said, “I hope I shall always possess firmness and virtue enough to maintain what I consider the most valuable of all titles, the character of an honest man.”

It is not the polls or public opinions but the character of the leader that determines the course of history. There is no twilight zone in integrity. The road to success has many pitfalls. It takes a lot of character and effort not to fall into them. It also takes character not to be disheartened by critics. How come most people love success but hate successful people? Whenever a person rises above average, there will always be someone trying to rip him apart. Chances are pretty good when you see a person on top of a hill that he just didn’t get there, but had to endure a tough climb. It’s no different in life. In any profession, a successful person will be envied by those who are not. Don’t let criticism distract you from reaching your goal. Average people play it safe to avoid criticism, which can be easily avoided by saying, doing or being nothing. The more you accomplish, the more you risk being criticized. It seems there is a relationship between success and criticism. Critics have always been sitting at the sidelines. They are underachievers who shout at doers, telling them how to do it right. But remember critics are not the leaders or doers and it is worthwhile asking them to come down to where the action is.

Success is not in the achievement but in the achieving. Some people never try because they are afraid to lose. At the same time, they don’t want to stay where they are because they are afraid to be left behind. There is a risk either way. Ships that go out into the open water face risk from a storm. But if they sit in the harbor, they would rust and that is not what they were built for. That is the difference between playing to win and playing not to lose. One cannot be committed and not take risks. People who play to win thrive on pressure and those who play not to lose don’t know how to succeed. Pressure makes people who play to win, prepare harder. For those who play not to lose, the pressure saps the energy. They want to win but they are so afraid to lose that they can’t reach their full potential. They lose energy worrying about losing instead concentrating their efforts on winning. Losers want security, winners seek opportunity. Losers are more afraid of life than death. Failing is not a crime but lack of effort is.

There was a man who made a living selling balloons at a fair. He had all colors of balloons, including red, yellow, blue, and green. Whenever business was slow, he would release a helium-filled balloon into the air and when the children saw it go up, they all wanted to buy one. They would come up to him, buy a balloon, and his sales would go up again. He continued this process all day. One day, he felt someone tugging at his jacket. He turned around and saw a little boy who asked, “If you release a black balloon, would that also fly?” Moved by the boy’s concern, the man replied with empathy, “Son, it is not the color of the balloon, it is what is inside that makes it go up.”

The same thing applies to our lives. It is what is inside that counts. The thing inside of us that makes us go up is our attitude. Have you ever wondered why some individuals, organizations, or countries are more successful than others? It is not a secret. These people simply think and act more effectively. They have learned how to do so by investing in the most valuable asset–people. I believe that the success of an individual, organization or country, depends on the quality of their people. I have spoken to executives in major corporations all over the world and asked one question: “If you had a magic wand and there was one thing you would want changed, that would give you a cutting edge in the marketplace resulting in increased productivity and profits, what would that be?” The answer was unanimous. They all said that if people had better attitudes, they’d be better team players, and it’d cut down waste, improve loyalty and, in general, make their company a great place to work. William James of Harvard University said, “The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.” Experience has shown that human resources is the most valuable asset of any business. It is more valuable than capital or equipment. Unfortunately, it is also the most wasted.

We all know the story of David and Goliath. There was a giant who was bullying and harassing the children in the village. One day, a 17-year-old shepherd boy came to visit his brothers and asked, “Why don’t you stand up and fight the giant?” The brothers were terrified and they replied, “Don’t you see he is too big to hit?” But David said, “No, he is not too big to hit, he is too big to miss.” The rest is history. We all know what happened. David killed the giant with a sling. Same giant, different perception.

Our attitude determines how we look at a setback. To a positive thinker, it can be a stepping stone to success. To a negative thinker, it can be a stumbling block. Great organizations are not measured by wages and working conditions, they are measured by feelings, attitudes and relationships. When employees say, “I can’t do it,” there are two possible meanings. Are they saying they don’t know how to or they don’t want to? If they don’t know how to, that is a training issue. If they are saying they don’t want to, it may be an attitude issue (they don’t care) or a values issue (they believe they should not do it).

The more you treat your company as if you own 100% of the stock, the faster you will come to the attention of people who can help you. By taking personal responsibility for results, and for the success of your company, you will attract greater opportunities and responsibilities. You will be paid more and promoted faster. You will be considered to be a far more valuable person that someone who just comes to work from 9:00 to 5:00 and does only what they are expected to do.